🍴 Embark on a culinary journey to Cabanatuan City and savour the savory delights of Binabad! With its vibrant orange hue and irresistible flavour, Binabad promises a taste of authentic Filipino cuisine. #Binabad #CabanatuanDelights 🇵🇭 Indulge in the savory delights of Binabad, a beloved specialty from Cabanatuan City, Nueva Ecija. Discover its vibrant flavours and rich culinary heritage, perfect for any mealtime indulgence!

Journey through the culinary landscape of Cabanatuan City, Nueva Ecija, and discover the delectable delights of Binabad, a beloved local specialty. With its vibrant orange hue and irresistible flavour, Binabad offers a unique fusion of salty and savory notes, making it a perfect choice for any mealtime indulgence.

At the heart of Cabanatuan’s culinary heritage lies Binabad, a flavourful rendition of Pork Tapa infused with the distinct hues of atsuete (annatto). Marinated in a blend of salt and annatto, the pork undergoes a tantalizing transformation, resulting in its signature orange colour and rich, savory taste. Whether enjoyed as a hearty breakfast staple or a satisfying dinner option, Binabad captures the essence of Cabanatuan’s gastronomic tradition.

With its savory profile reminiscent of both Tocino and Tapa, Binabad offers a harmonious fusion of flavours that tantalize the taste buds. The marriage of saltiness and subtle sweetness creates a culinary symphony that is as comforting as it is indulgent. Whether paired with steaming rice or enjoyed alongside a traditional Filipino salad, Binabad promises a culinary experience that is both familiar and extraordinary.

While Binabad has long been cherished as a breakfast favourite in Cabanatuan, its popularity has transcended regional boundaries. Today, this beloved delicacy can be found gracing the menus of restaurants across the Philippines, offering diners a taste of Cabanatuan’s rich culinary heritage. From bustling city streets to quaint provincial towns, Binabad continues to captivate the palates of food enthusiasts far and wide.

Simple yet satisfying, Binabad epitomizes the essence of comfort food. Whether relished as a morning pick-me-up or a hearty dinner option, its timeless appeal lies in its ability to evoke feelings of warmth and contentment with every bite. As you savour the flavours of Cabanatuan’s culinary treasure, immerse yourself in the rich tapestry of Filipino cuisine and celebrate the joys of home-cooked goodness.

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5 Stars 4 Stars 3 Stars 2 Stars 1 Star 5 from 2 reviews
  • Author: Raymund
  • Prep Time: 15 mins
  • Cook Time: 40 mins
  • Total Time: 55 mins
  • Yield: 6 1x
  • Category: Main Course
  • Cuisine: Filipino


Indulge in the savory delights of Binabad, a beloved specialty from Cabanatuan City, Nueva Ecija. Discover its vibrant flavours and rich culinary heritage, perfect for any mealtime indulgence!



Units Scale


  • 1 kg pork shoulder chops, sliced into bite-sized pieces
  • 1 cup water
  • oil



  1. In a bowl, combine the annatto powder, soy sauce, lemon juice, salt, baking soda, black pepper, and minced garlic. Mix well.
  2. Place the sliced pork shoulder chops in a heavy-duty zip-lock bag. Pour the marinade over the pork, ensuring that it is evenly distributed. Seal the bag and massage the marinade into the meat. Allow the pork to marinate in the refrigerator overnight.
  3. In a wok or large skillet, transfer the marinated pork along with any juices from the marinade. Add 1 cup of water to the wok. Place the wok over medium heat, cover, and cook the pork until the water evaporates, approximately 30-40 minutes.
  4. Once the water has evaporated, add a bit of oil to the wok to continue cooking and lightly brown the edges of the pork. Increase the heat to medium-high and pan-fry the pork for an additional 5 minutes, or until caramelized.
  5. Remove the Pork Binabad from the heat and transfer it to a serving dish. Serve


  • Make sure to marinate the pork overnight for the best results.
  • Adjust the cooking time according to the thickness of the pork slices to ensure they are cooked through.


7 Responses

  1. Looks mouthwatering! Have never heard of this dish…but judging from the colour, I bet it’s very delicious.

  2. Fascinating! I love annatto seeds and that gorgeous color!

  3. Oh how wonderful – these pieces of meat look so hearty and delicious! I’m not familiar with annatto seeds, but I’m intrigued and need to explore!

  4. Hannah says:

    I’ve actually never cooked with annatto powder powder before! I’ve occasionally seen it used for food coloring, sparingly, but I don’t know much about the actual flavor. I really do need to get some and play around with it to find out.

  5. I love the sound of this recipe, Raymund! I must admit that I wasn’t familiar with binabad before this post. It sounds a bit like bacon since it’s salty and eaten primarily for breakfast. I’d love to dig into a plate of this!!

  6. Michelle says:

    Love the minimal ingredients in this pork shoulder dish! I happen to have annatto powder in my pantry so I’ll have to give this one a try!

  7. Definitely mouthwatering. I especially like that this is often served at breakfast — I love savory flavors in the morning. I have never had or used annatto powder — just the seeds. Seems like this would be pretty easy to make and would feed a good number, especially for breakfast. What’s served with it in the morning?

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