🧀 + 🥩 = Flavour Explosion! Can you handle the cheesy goodness in this sizzling bowl? 😍 #CheesyDelight. Savory beef and gooey cheese unite in this Japanese rice bowl. A melty, flavourful delight you won’t resist!

In recent years, an intriguing trend has taken hold in Japan’s culinary and pop culture landscape – the rise of “Chigyu.” This seemingly bizarre phenomenon revolves around an unusual pairing of two seemingly unrelated elements: cheese and beef bowls.

Chigyu, a combination of Japanese words “chiizu” (cheese) and “gyudon” (beef bowl), initially began as internet slang. While it primarily referred to the act of ordering a cheese beef bowl, it evolved to denote the type of person who would make such a choice. In essence, Chigyu became a label for individuals who embraced this cheesy twist on the classic gyudon.

Gyudon, a beloved Japanese comfort food, has been a part of the country’s culinary heritage for over a century. Its simplicity and heartiness make it a go-to meal for many, featuring thinly sliced beef, onions, and a sweet and savory sauce served over a bed of steamed rice.

Among the countless variations of gyudon, one topped with cheese garnered special attention. However, this cheesy twist came with a peculiar stigma. It was associated with geeky and socially awkward individuals, often stereotyped as uncool and unsophisticated.

The Chigyu phenomenon gained momentum when a drawing by Japanese artist and musician Ibiryo went viral. The drawing humorously depicted a young man ordering cheese gyudon, perpetuating the stereotype of Chigyu guys. This internet sensation quickly became a symbol for unpopular, unemployed individuals, further enhancing the cheese gyudon’s association with nerdiness.

This phenomenon took an unexpected turn when Toshihiro Nagoshi, the creator of Sega’s Yakuza games, made a comment during a video. Nagoshi’s remark about gamers “eating cheese beef bowls” implied a negative connotation of being uncool, sparking controversy and criticism.

In a delightful twist, high school student Tomo-kun, the winner of a Puyo Puyo tournament mentioned in Nagoshi’s comment, responded with humour and grace. He proudly declared that he had gone to enjoy a cheese beef bowl. His response garnered praise and support from online communities, highlighting the resilience and good spirit of the gaming community.

The Chigyu phenomenon teaches us an important lesson – it’s perfectly fine to enjoy what you love, regardless of societal stereotypes. Whether you’re savouring a cheesy gyudon or pursuing your passions, being true to oneself should always take precedence.

Chigyu, with its origins in internet culture and culinary adventures, serves as a reminder to embrace individual preferences and break free from societal expectations. Whether you’re a Chigyu enthusiast or a lover of any other unique combination, it’s your personal journey and tastes that truly matter. So go ahead, enjoy that cheese beef bowl with pride!

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  • Author: Raymund
  • Prep Time: 10 mins
  • Cook Time: 10 mins
  • Total Time: 20 mins
  • Yield: 2 1x
  • Category: Main Course
  • Cuisine: Japanese


Savory beef and gooey cheese unite in this Japanese rice bowl. A melty, flavourful delight you won’t resist!


Units Scale


  • 400 g thinly sliced beef
  • 1 small onion, thinly sliced
  • 1 stalk spring onions


To Serve


  1. In a large frying pan without turning on the stove, combine all sauce ingredients and mix well.
  2. Add the thinly sliced onion to the mixture, spreading it evenly in the pan to separate the layers.
  3. Place the thinly sliced beef on top of the onions, ensuring it covers them completely.
  4. Cover the pan with a lid, then turn on the heat to medium and start cooking.
  5. When the beef has browned, reduce the heat to a simmer and continue cooking, covered, for 5 minutes.
  6. Sprinkle the chopped spring onions on top and cook covered for an additional minute.
  7. Divide the cooked Japanese short-grain rice into two bowls. Drizzle some of the pan sauce over the rice.
  8. While still hot and freshly cooked, place the beef and onion mixture on top of the rice.
  9. Layer the mozzarella, Egmont, and cheddar cheese on top in that order. Allow the cheese to melt; if it doesn’t melt completely, you can use a torch or place it in an oven for a few minutes to achieve the desired melty goodness.
  10. Serve.


3 Responses

  1. I don’t like processed cheese, but it really looks good!

  2. This is a fascinating story and dish, Raymund, I wonder if the stigma for these young men has something to do with the fact that cheese is not really considered a Japanese ingredient. Whatever the case, this sounds really good. Like Mimi, I don’t eat processed cheese but I am sure I can find a good substitute.

  3. That’s a fascinating story behind this dish. I fancy running the cheese under the broiler to brown. Would that be heresy?

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